Monday, February 28, 2011

Critical Team Component - Shop Owners

We wouldn't have a Team Two Wheel without the existence of Two Wheel Transit, which we wouldn't have in its current iteration without the two guys who own the shop - Geoff and Bruce. They are both good guys, both love cycling and both have added a lot to what Two Wheel Transit is today. After all of the team introductions, I thought it was fair to add a bit of personal information about them, so I posed the same questions to them to find out about them personally, their cycling proclivities and favorite local rides.

Up first, Geoff Forshag (pronounced "Jeff") who is a CPA and business consultant, but who is also in the shop most days:
I am an Air Force brat that moved every 2 years growing-up. Once we settled in Spovegas I stayed put. I am married with 3 boys who are currently 22, 18, and 14. I just love to ride for fitness and stress relief. I raced in college with not much success. Most notable ride was completing the 2009 STP in one day with a broken kneecap.

Favorite rides depend on the day or time of year. One would have to be from Hangman Golf Course to 9 mile dam and back. Another is the north loop of the Loreen Miller route up and over Green Bluff.

Next up, Bruce Abbott, who is in the shop part-time and maintains a medical practice on the side, I guess just to have enough money to play the ponies (I'm not absolutely sure about that last part):
Personal Bio: Born in NJ, School Vermont, Edmonton Alberta, Colorado, Utah. Came to Spokane to join Valley Young People's Clinic in 1991. Married, two children; 20 and 16. I have been friends with Geoff and Teresa Forshag for a bunch of years and it is his fault I am in this business.

Cycling Bio. Touring/commuting, not a racer at all. Trained at Trek level 1 and level 2 bike fit seminars and most recently attended the BikeFit Systems training in Seattle.

Favorite local ride: I am a valley guy. Leave my house, up over the hill to Newman Lake, around Newman Lake over and around Hauser Lake, then down the Rathdrum Prairie to the Centennial Trail and home.

Bottom line - Bruce and Geoff approach owning the shop in just the way you would hope that shop owners would. They treat it like a serious business with a fun focus. They have a great and knowledgeable crew, great products (I do love my Madone bike), take care of their customers and they contribute to the cycling community and to the community at-large. If you take seriously the power of your dollars to have a positive impact on our community, you will make the effort to patronize this shop.

Geoff and Bruce - Thanks for supporting the team. We are happy to fly the Two Wheel flag and appreciate the opportunity.
Rider Three

No comments:

Post a Comment